AndyLim Creative is a photography and design consultancy specializing in building websites, a wide variety of photography assignments, photography classes and corporate/product identity systems. Andy Lim has over 16 years of professional experience in the art of visual communications, having worked with William Harald-Wong & Associates, Ken Ray Communications, Netcard and Embedded Wireless/Designtree in the past. Andy is self-taught in the areas of photography, web design, technology and optimization, personally building all the websites on the AndyLim.com domain, including this one. Andy got started in photography after leaving design college in 1992, at first with travel and landscapes and later weddings and commercial assignments. Andy has given several public talks on the subject of photography, and currently conducts photography classes for beginners.


August, 2007

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The RAW Advantage
Saturday, August 18th, 2007

The RAW format is a digital photographer’s friend. If you shoot for commercial purposes (eg. to sell your images to a stock image library) shooting in RAW allows you to squeeze every single drop of quality from your shots.
RAW or JPEG?
Depending on which format you choose, the image takes a slightly different route to arrive [...]



Perfect RAW with Histograms
Wednesday, August 15th, 2007

Histograms are like road maps. You need them in order to see where you’re going. Without them, you’re just guessing.
Ok, I suppose with some experience you can get a pretty accurate guess. But if you’re a perfectionist like me, you’d feel way more comfortable if you knew you nailed the shot with the perfect exposure.
Shooting [...]



Seriously Wide
Friday, August 10th, 2007

Ahh…wide angle photography, probably one of the easiest types of photo to take; but also one of the hardest to excel at.Have you ever tried to cram 30 people into a single photograph? You’d try to stack them, have some of them on the floor or even ask some of them at the back to [...]