AndyLim Creative is a photography studio and design consultancy.
Andy Lim is a wedding & portrait photographer who also builds websites running on content management systems and creates corporate identity systems, drawing from 20 years of professional experience in the art of visual communications (William Harald-Wong & Associates, Ken Ray Communications, Netcard and Embedded Wireless/Designtree).
Andy got started in photography after leaving design college in 1992, at first with travel and landscapes and later weddings & portraits and commercial assignments. Andy conducts photography classes for beginners to advanced, writes useful and practical digital photography tips, has given several public talks on the subject of photography and is the author of the best-selling e-book titled SimpleSLR Hands-On Photography Guide.
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August, 2007

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The RAW Advantage
Saturday, August 18th, 2007
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The RAW format is a digital photographer’s friend. If you shoot for commercial purposes (eg. to sell your images to a stock image library) shooting in RAW allows you to squeeze every single drop of quality from your shots. RAW or JPEG? Depending on which format you choose, the image takes a slightly different route [...]



Perfect RAW with Histograms
Wednesday, August 15th, 2007
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Histograms are like road maps. You need them in order to see where you’re going. Without them, you’re just guessing. Ok, I suppose with some experience you can get a pretty accurate guess. But if you’re a perfectionist like me, you’d feel way more comfortable if you knew you nailed the shot with the perfect [...]



Seriously Wide
Friday, August 10th, 2007

Ahh…wide angle photography, probably one of the easiest types of photo to take; but also one of the hardest to excel at. Have you ever tried to cram 30 people into a single photograph? You’d try to stack them, have some of them on the floor or even ask some of them at the back [...]