AndyLim Creative is a photography studio and design consultancy.
Andy Lim is a wedding & portrait photographer who also builds websites running on content management systems and creates corporate identity systems, drawing from 20 years of professional experience in the art of visual communications (William Harald-Wong & Associates, Ken Ray Communications, Netcard and Embedded Wireless/Designtree).
Andy got started in photography after leaving design college in 1992, at first with travel and landscapes and later weddings & portraits and commercial assignments. Andy conducts photography classes for beginners to advanced, writes useful and practical digital photography tips, has given several public talks on the subject of photography and is the author of the best-selling e-book titled SimpleSLR Hands-On Photography Guide.
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Design

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Identity Design for Memento Images
Thursday, January 12th, 2012
identity design for memento images

This identity design project was a re-branding exercise for Memento Images, a wedding photography studio in Melbourne. The logo I created is a heart-shaped adaptation of the ‘M’ initial in Memento, framed within the viewfinder of a camera.



Every Website Needs Search Engine Optimization
Thursday, May 5th, 2011

Now that you have a wonderful website, it’s time to get noticed. But what if you are not getting many visitors to your website? Everyone knows that without visitor traffic, the wonderful website might as well not be online. Search engine optimization (SEO) has been a necessary element of online marketing for many years, and [...]



Website for UME Group
Tuesday, March 16th, 2010

AndyLim Creative recently completed the corporate and recruitment website for the UME Group, a UK and Dubai based group providing services in executive search, events staffing, large scale recruitment, training and development, and human resource consulting. This solution included a content management system (CMS) which enabled UME Group to internally update their website easily without [...]



E-commerce Website for KO Cartel
Tuesday, March 2nd, 2010

Just launched today, an e-commerce Website for KO Cartel®, crafted by AndyLim Creative. KO Cartel® and KO Cutie® are American sports apparel, inspired by professional mixed martial arts fighters around the world, and designed by a certified personal trainer specifically for peak athletic training and performance. www.kocartel.com



Identity Design + Website for Sunfert
Wednesday, January 27th, 2010

Introducing Sunfert, the latest fertility centre in Malaysia, situated in the heart of Bandar Sunway, in the suburb of Kuala Lumpur. Sunfert is a one-stop patient-centred fertility centre. Andylim Creative created the identity of this new company, from logo to name card, letterhead, envelope, folder, and last but not least, the website. The recently launched [...]



Recent identity design projects
Friday, July 10th, 2009

AndyLim Creative recently completed a series of identity design projects for 3 clients. Theta Service Partner An extensive corporate re-branding exercise for Theta Service Partner, a specialist in credit workflow solutions for banks. The re-branding exercise included: logo system design tagline development corporate profile design product brochure design information diagram design business card design letterhead [...]



Exotic Escapes to Malaysia
Thursday, September 18th, 2008

I love my job! After all, how often do you get the chance to do what you love, and earn a living out of it? Photography and web design are my two passions, and I’m blessed to be able to do both at the same time. I’m proud to announce the launch of Exotic Escapes: [...]



Design projects in 2007
Wednesday, November 21st, 2007

AndyLim Creative secured several design projects in 2007, confirming a trend that has been steadily growing: clients are now increasingly aware of the importance of carefully thought-out design in websites and identity systems. Here are a few projects worthy of mention: Website, corporate profile and photography for Seaswift Group Corporate identity system for NPS Website, [...]



Elegant Usability
Tuesday, May 15th, 2007

The Internet is an inherently interactive platform. Beautiful design alone just isn’t going to cut it anymore. To be successful, a website needs to be highly functional, with the end user’s interest in mind. Web surfers have the attention span of a fruit fly. Don’t make them have to figure out how to find their [...]



Genuine clients
Saturday, May 12th, 2007

I’m using this short lull before the storm to write. The storm will begin in June… I’ve been booked for 6 weddings in June, 4 in July, 2 in each month that follows that, all the way till Dec 2007. I am concurrently working on 9 web development projects and 1 brand identity project right [...]